Thursday, August 18, 2011

Enterprise BI and agility

I'm talking to QlikTech about their new version, coming soon. I'll be publishing the results in the BI Verdict. They are focusing more and more on these bigger accounts. I think this story fits pretty well in my informal series of posts on the subject of agile BI. By coincidence I have already discussed QlikView in a previous post.

QlikTech has a what they call a "land and expand" policy, which means getting a single department on the tool and expanding from there. Actually, all BI companies that can deliver departmental solutions have something similar. The reason for this is simple: The cost of sales for selling to a company that is already using the tool is much lower than for completely new customers. In fact, a lot of BI tools spread through companies from department to department this way.

Now QlikTech is concentrating more on enterprise accounts. So it's interesting to see that the company is moving away from the previous claim that the tool is a replacement for a data warehouse. I think that any attempt on their part to compete as an enterprise solution would just distract them from their end users.

A lot of BI companies go through a similar life cycle as they grow. Most start out as ways to create departmental solutions, which tend to be faster, more agile projects. As they get bigger management tends to concentrate on larger accounts, which means making sure they are acceptable to the IT department. But IT is more interested in keeping processes running than in agile development. As a result, the products tend to become more complex and less suitable to agile solutions.

This is a big issue for QlikView right now because they have grown so quickly in recent years. But currently the company seems to backing away from radical changes in the tool. But it applies to and BI tool that is growing.

3 comments:

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